Customer relationship management (CRM)
Increasing the client focus of your company
Customer relationship management (CRM) stands for the consistent focus of your company on its clients, and the systematic development of your customer relations processes. This includes the marketing, sales and customer service procedures in particular. CRM extends and deepens primary client relationships. Thanks to improved client satisfaction, your company achieves a better client retention rate. This in turn is a key factor for the long-term success of your company.
Joint development of a solution ensures that you proactively set up all interfaces to your clients and can call upon a customised set of CRM instruments.
Fact Sheet: Read more about our customer relationship management service
How can MAK support you?
MAK supports you in all phases – from analysis and design to completion and implementation, to continuous improvement of your CRM solution / partial solution.
To be specific, MAK offers the following services in these areas, which may be tailored to your requirements in a modular format:
- Introductory workshops in the field of CRM according to your requirements
- Review of your existing customer relationship management (second opinion) with well-founded recommendation and possible measures for optimisation
- Further development of your CRM strategy in close cooperation with the key people involved (including preparation and moderation of workshops)
- Developing the design of an effective CRM solution / partial solution including your expertise carriers and the existing framework conditions
- Support in the evaluation and procurement of an IT-assisted solution according to your requirements
- Assistance in the sustainable implementation of your CRM solution / partial solution, with the inclusion of the employees involved
- Analysis of the company status and support in change management (removing resistance)
- Conducting audits for the continuous improvement of your customer relationship management
Possible support by MAK:
- Project management
- Support / coaching of your internal project team
- Cooperation / support in your internal project team
- Support by our specialists to complement your internal project team
We offer these types of cooperation in conjunction with the complete execution of a project as well as supporting individual project phases.
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